White Papers

The marriage of wordsmith craftsmanship, savvy marketing acumen and clever sales psychology is a skill few firms can boast, but with two decades of experience in crafting compelling copy and experience as a Marketing Director specializing in content strategy, I can apply that trifecta of skills toward producing powerful, optimized writing that makes a mark on the target audience.

Whatever your goal for the paper, my work drives targeted interest in your business while compelling the reader to take whatever action you desire.

White papers are ideal for use early in the sales cycle, but they function beautifully throughout the entire process. As one of the few pieces of marketing collateral likely to be spontaneously shared between colleagues and interested parties, they generate brand awareness automatically. Then, they credential your claims when prospects and leads are researching you. In other words, white papers can:

• Generate leads at the start of the sales funnel,
• Nurture prospective customers in the middle, and
• Support buying decisions at the end.

This is where I come in: I translate the complex in the readable, weaving a solid foundation of fact and knowledge into an engaging, impactful narrative. I follow a straightforward, proven process (fine-tuned through years of hard-won experience) on every white paper. My goal: get the paper to you as painlessly as possible, fast, and with the fewest possible revisions required.

• In ~15 minutes, I can get all the details I need to prepare a detailed 3-5 page proposal.
• That document will include recommendations, ideas, beast practices, pricing, and timelines.
• At this stage, you haven’t committed to anything, and you’re free to run with my ideas.
• Many writers charge for the detailed level of analysis and brainstorming I offer for free.
• Get started immediately by filling out the quick contact form on the sidebar or below.
  

• Dive into rock-solid research that backs up every claim made in this paper.
• Conduct professional interviews with your experts, or from my own network, as needed.
• Create a detailed outline so you can quickly verify the approach is right on target.
• Craft a paper whose message is as powerful as its salesmanship is subtle.
• Use crisp details and freshly procured facts to bring the subject matter to vivid life.
• Write in the right style for you, from fun and conversational to formal and authoritative.
• Revise the paper until you’re thrilled with it.
• Provide a simple, attractive design and visuals so you can start using the paper immediately.
• Deliver a final, polished copy alongside a PDF file of all sources, if requested, for your records.