Communications Strategy

Marketing that hits the target.



Marketing in the modern world is a mess. Let's face it: we've gone through an explosion of marketing channels that must be considered -- digital, print, mobile, local, social, press, and on and on -- all channels that then must combine seamlessly with marketing best practices -- like conversion optimization, search optimization, and more.

It's no longer sufficient just to write out your sales message.

Everything tangles. Which means: to truly excel, you need experts who can untie the knot, understand how the filaments fit, see the big picture, and weave all the threads together with the aim of generating results that are greater than the sum of the parts.

We can help you put together a strategy for specific initiatives or to meet your overarching, big-picture goals. Or, let's face it, sometimes you just need a fresh, outside set of eyes to pour through your current strategy, suss out any weaknesses, and confirm and validate the parts that are/can/will work. All together, precisely what we did in my former role as Director of Marketing Communications, with the bonus expertise of a national news correspondent who knows how to be heard and get the word out.

What exactly does communications strategy consulting entail?

The answer depends entirely on you, your situation, your needs and your goals. But it can take many different forms. Consider:

Analysis:

We can review your marketing, sales and analytics data to help you understand your current performance. For example, here's an excerpt from a messaging strategy map produced for a Siemens RFP, visually illustrating the many layers of a major marketing campaign.

Creative project mapping & strategy:

We can help you map out your marketing needs for a project, initiative or time-frame.

Representation:

We can help represent your company to your own clients if appropriate. We have posed as an employee of our clients on numerous occasions, successfully representing their best interests and delivering stellar service to their own clients.

Best practices:

We advise on best practices for specific types of marketing communications for different needs in your unique circumstances. A great example: blog development. We can help answer the questions you may not have considered.

Conversion optimization:

One of the most interesting and challenging aspects of modern marketing is how different pieces of a campaign must work together fluidly. Finding that "synergy" (if you'll pardon our use of an over-used business term) is what conversion optimization is all about, with the end result of optimizing results.

Where words meet strategy:

And finally, imagine what we can do for you when you combine both our experience in marketing strategy, communications and sheer abilities as writers who can address both people and search engines with equal ease.

Get started now!

For more information, please contact us via the form in the sidebar. Our initial consultation is always no-charge and no-obligation. Thank you, and we look forward to hearing from you. If we're not the best person for your needs, we'll help you find someone who is.

Other Services

Communications Strategy

Marketing that hits the target.

Blog Writing

Capture traffic, build loyalty, boost branding and convert visitors, all with a single content product.

Web and SEO Writing

Convert visitor into customer.

White Paper Writing

Boost your marketing with assets that never stop working.

Marketing Collateral Writing

Transform sentences into salespeople and teachers.

Case Study Writing

Shorten the sales cycle with a powerful piece of collateral.

Communications Strategy